PriceMart drops prices in a flash sale. Watch a cached price go stale and a customer hit the old price at checkout โ then fix it with a short TTL, delete-on-write, or event-based invalidation. Live TTL countdown bars make 'caching is easy, invalidation is hard' obvious.
With TTL 10s, drop the price and the page stays wrong for up to 10 seconds. Switch to event-based and the page corrects instantly โ that's the cost/freshness dial.